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Examples

Bad AI Prompts vs. BREAKDOWN Prompts

The fastest way to understand how much structure changes your results is to see it side by side. Below are three real comparisons. The same idea, prompted two ways.

The full Experience walks through more of these, plus the workbook where you rebuild your own prompts layer by layer.

Example 1: A TikTok video script

The bad prompt

"Write a TikTok video about AI."

What AI produces: a generic, stiff script that could apply to anyone, about anything, for any audience. No hook. No voice. No reason to keep watching.

The BREAKDOWN prompt

"Background: I am a digital education founder who helps everyday beginners feel confident with technology. Role: Act as a warm, beginner-friendly educator and storytelling director. Expectations: The viewer should finish feeling seen, capable, and curious to learn more. Key Details: TikTok format. Under 90 seconds. 8th grade reading level. No jargon. Direction: Open with a relatable frustration, transition to the insight that it is a communication problem, not an intelligence problem, close with an empowering action statement. Outcome: The viewer should feel confident enough to try AI for the first time. Warnings: Avoid robotic language. Avoid anything condescending. Narrow It Down: The most important thing is that this feels emotionally real and human."

What changed: AI now knows who is speaking, who is watching, how it should feel, how it should flow, and what must not happen. The script comes back warm, specific, and ready to record.

Example 2: Website homepage copy

The bad prompt

"Write copy for my website homepage."

What AI produces: "Welcome to our website" energy. Vague claims, generic structure, no personality.

The BREAKDOWN prompt

"Background: Nicole Global is a digital education brand helping everyday people build digital confidence. Role: Act as a copywriter who specializes in warm, human-centered educational brands. Expectations: Premium feel without being cold. The visitor should feel immediately understood and welcomed. Aesthetic: Black, gold, and ivory. Clean modern typography. Sophisticated but not intimidating. Key Details: Headline, subheadline, three value statements, one call to action. Concise. No filler. Direction: Lead with the emotional benefit, support with credibility, close with a clear invitation. Outcome: The visitor should feel this brand was built for them. Warnings: Avoid corporate jargon. Avoid vague claims. Narrow It Down: Clarity and warmth are the top priorities. If it has to choose between sophisticated and human, choose human."

What changed: the prompt carries the brand's identity, the visitor's feelings, and the page's structure. The copy comes back sounding like the brand instead of like a template.

Example 3: A business plan

The bad prompt

"Help me make a business plan."

What AI produces: a plan built for a corporation with a team of ten, full of language that helps no actual person take a next step.

The BREAKDOWN prompt

"Background: I am launching a digital education business targeting beginners and overwhelmed entrepreneurs. Role: Act as a grounded, realistic business consultant who specializes in sustainable growth for solo creators. Expectations: The plan should feel practical and achievable. Realistic for one person. Key Details: Include target audience, core offer, revenue model, basic marketing approach, and a 90-day milestone framework. Direction: Start with the simplest version of the business, then build toward growth. Clarity before complexity. Outcome: I should finish reading this feeling clear, confident, and ready to take the next step. Warnings: Avoid unrealistic projections. Avoid anything that requires a team of ten. Narrow It Down: Sustainability and clarity are the core priorities. This plan is built for one real person, not a corporation."

What changed: the plan comes back sized to reality. One person, real numbers, clear next steps.

The pattern behind all three

The bad prompts are not lazy. They are just incomplete. The person knew what they wanted. The prompt never carried it.

The BREAKDOWN prompts are the same wishes, organized into layers AI can actually execute on. That organization is a skill, and it can be learned.

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